One of the recent spectator concessions additions to the tournament – “The Ridge” was aided with new perspectives that XP360 was able to provide everyone – the planning group had a better feel for terrain, layout, and spectator traffic allowing for the best possible configuration of the 36,000 square foot hospitality platform. XP360 has given the group numerous vantage points of the tournament and surrounding areas, allowing them to zoom in and out, as well as pan and tilt to get the exact perspective they need for their specific tasks. She uses the immersive experiences daily, along with others in her group, including the Thunderbirds, TPC, Marketing, Maintenance, and building/construction vendors. The SolutionĬheryl Hussey, the Assistant to the Tournament Chairman has been using XP360 from AerialSphere for a few years and can’t imagine planning another tournament without it. Even though most of the hospitality, concessions, grandstands and spectator areas don’t change year to year, there is always room for improvement to provide a more enjoyable experience for players, employees, volunteers and fans. The planning committee is always looking for ways to innovate and help them better understand, plan and develop the more than 200-acre TPC Scottsdale Stadium Course site. Typically, events such as the WMPO leverage vertical aerial imagery as a planning tool, which only gives them one vantage point of their course and surrounding area. Planning for an event of this magnitude is challenging to say the least – every year the planning committee is tasked with growing, improving and making the Waste Management Phoenix Open safer and more profitable.
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From the notorious 16th hole and star-studded Birds Nest music festival to the biggest names in professional golf, the WMPO has an annual economic impact of over $390 million. Managed by the Thunderbirds, the Waste Management Phoenix Open is the best attended golf tournament in the world with close to 700,000 fans in attendance every year. Known as “The Greatest Show on Grass,” The Waste Management Phoenix Open (WMPO) is a PGA event held at TPC Scottsdale annually in early February. From marketing to public safety organizers find XP360 to be an invaluable tool.
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